The challenge
Dr BAINAA is a dermatologist in Casablanca, combining medical dermatology, aesthetic care, and the latest laser technologies. Her practice sits at the intersection of two very different worlds: the rigor of medical care, and the refinement of aesthetic treatment.
The challenge was to build a website that speaks to both audiences — patients seeking treatment for skin conditions, and clients looking for aesthetic enhancements — without diluting either message. Most dermatology websites lean too clinical or too beauty-brand. Dr BAINAA needed to be both credible and aspirational.
Our approach
We designed the site around a simple idea: expertise should feel calm and assured, not loud. The visual identity is built on a soft grey palette with deep navy accents — the elegance of a boutique clinic, the seriousness of a medical practice.
The headline “Votre peau mérite l’expertise d’une dermatologue” positions the doctor at the center of the experience. No generic stock photos of smiling models. Real authority, real expertise, real trust.
Each service — medical dermatology, aesthetic dermatology, DMC Lab treatments, technology platform — has its own clear section with detailed content. The booking path is direct but discreet. Patients can plan a consultation in one click, from any device.
On the technical side, the site is fast, editorial, and optimized for local SEO in Casablanca. Structured data, schema.org markup, and service pages targeting “dermatologue Casablanca” and related queries.
What we delivered
- Custom WordPress theme (no page builder)
- Soft grey and deep navy brand identity
- Editorial serif typography
- Service catalog: medical dermatology, aesthetic dermatology, laser platform, DMC Lab
- Doctor introduction and credentials section
- Online booking integration
- Patient education content (conseils)
- Local SEO optimization for Casablanca queries
- Structured data (Physician, MedicalClinic, Service)
- Performance optimization (Core Web Vitals)
The result
A website that finally matches the quality of the practice. Patients arrive reassured, find the information they need without friction, and book directly. The brand is no longer just a dermatology clinic — it’s a reference point for skin expertise in Casablanca.