The challenge
Marilay is a premium aesthetic center based in Tétouan, founded by Mariam, a makeup artist and aesthetic expert with over 20 years of experience. After training in Spain and Istanbul, she built a reputation working with celebrities, music video productions, and hundreds of brides across Morocco.
The challenge was to translate that level of expertise and refinement into a digital experience that matches the quality of the in-person service. The website needed to speak to a demanding clientele — brides, private clients, and aspiring professionals — while showcasing a wide range of services: Hydrafacial, microneedling, laser hair removal, HIFU, certified hijama, bridal makeup, and professional training programs.
Our approach
We designed a website that puts the founder’s story and expertise at the center. The visual language is elegant and minimal, with generous white space and a refined typography that reflects the premium positioning of the center.
Each service has its own dedicated section with clear descriptions, benefits, and a direct path to booking. The site also includes a dedicated training school section, testimonials from real clients, and a detailed FAQ that answers the most common questions.
The result is a website that works both as a showcase and as a conversion tool — visitors can explore services, read testimonials, and request an appointment, all from a single, seamless experience.
What we delivered
- Custom WordPress theme (no page builder)
- Full service catalog with detailed pages
- Founder story and brand narrative
- Testimonials section with client reviews
- Detailed FAQ for services and training programs
- Booking system with Calendly integration
- WhatsApp integration for instant inquiries
- SEO optimization for the Tétouan and Morocco market
- Performance optimization (Core Web Vitals)